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Viral Marketers!
"Viral Marketing" defined: Any advertising
that propagates itself the way viruses do. e.g. When Hotmail users send e-mails,
they infect the recipients with the tagline at the bottom of their messages.
Also called V-Marketing, organic marketing, word-of-mouth marketing or
word-of-mouse marketing.
One of the most dramatic viral
marketing case study is Hotmail:
In its first 1.5 years, Hotmail signed up over 12 million subscribers by
spending less than US$500K on marketing, advertising and promotion. It is
now signing up more than 150,000 subscribers every day, seven days a week.
While a traditional print publication would only hope to reach a total of
100,000 subscribers within a few years of launch.
With the success of such web-based companies as Hotmail and ICQ, the term "viral marketing" is one of the phrases on everyone's tongues these days. Viral marketing is like a grassroots campaign on the Internet - the equivalent of going door-to-door, neighbor-to-neighbor to generate action. Viral marketing relies on using the "word of mouth" - be it by email, by telephone or by the water cooler -- to spread one's marketing message. It's about generating buzz and creating action.
Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:
Gives away products or services.
Provides for effortless transfer to others
Scales easily from small to very large
Exploits common motivations and behaviors
Utilizes existing communication networks
Takes advantage of others' resources
The greatest way of marketing this century is undoubtedly direct
e-mail. It's similar to the postman delivering a letter to your mailbox. There is NO stumbling on to it! The ability to promote your product, service, website, or MLM/Network Marketing opportunity to millions instantly is what advertisers have been dreaming of for over 100 years. We will put you in touch with a provider that will serve your needs at a minimal cost. The greatest part is, it's completely affordable.
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Newsletters
Can You Afford NOT to Publish a Newsletter?
Copyright 1997 by Tech Text. All Rights Reserved.
Like all other forms of corporate communication, publishing a newsletter can involve time and money. This often causes concern over whether the effort could be better spent on other methods, such as more frequent meetings, bulletin board notices, etc. You're probably already using a combination of these approaches to serve your needs. In many cases, however, a newsletter is still one the most effective and economical ways to reach your audience. Let's examine a few of these methods, and compare them to the numerous advantages of newsletters:
Employee Meetings
Frequent employee meetings are a common method used to send messages directly to employees. However, the cost of taking people off their jobs when meetings occur can be expensive. While company-wide meetings are important and often essential, their frequency can be reduced when a newsletter is regularly published.
Bulletin Board Notices
Unlike bulletin board notices, which rarely reach all employees, a newsletter can be delivered right to everyone's desk. It may be a more costly forum than one or two sheets tacked onto a board, but considering the expense of uninformed employees, the extra effort is easily justified.
Flyers, Letters and Memos
Corporate memos are typically used to update employees about policy changes or short-term activities occurring within the organization. When an employee newsletter is regularly published, memos and notices of this nature need no longer be sent. Calendars printed in each issue, along with notes from the President or a corner devoted to Facilities and Safety, can alert readers to anything from an important board meeting to the recarpeting of the lobby next Thursday. In addition, numerous studies show that employees don't pay much attention to corporate memos when they're distributed too frequently. When you publish a newsletter, you can save the memo stationary for more timely information that warrants the attention it should get.
Press Releases and Faxes
Mailing or faxing copies of press releases to customers to notify them of product updates, sales, or new representatives will accomplish the task of keeping them informed. But press releases aren't meant for customers — they're meant for the press. You need a vehicle designed specifically for your clients that will not only bring them the news, but let them know how it will effect them. Regular publishing's of client newsletters can also reduce phone calls, faxes, and mailings.
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Fire the Boss! ...Are you tired of working for others? Learn how to work at home on your computer as an affiliated publisher. Complete training manual shows you how. Click here for details!
The future of E-commerce looks bright as thousands of companies in hundreds of established industries flock to a new kind of pay-for-performance marketing
Vancouver, B.C. – If you thought the dot-com crash of 2000 was the end of e-commerce, James Martell would like to talk to you.
In promoting an e-book about his self-taught success with affiliate programs, the Vancouver, Canada, based author and lecturer is boldly predicting that not only has the Internet survived as a viable distribution channel for goods and services as diverse as baby formula to credit cards to high-powered motor boats, but because companies can now offer their wares risk-free throughout the world with affiliate programs, he predicts we will see soon unprecedented growth in e-commerce.
In his new downloadable book, entitled James Martell’s Affiliate Marketers Handbook - 2002, he chronicles the exact steps he took to establish himself as a profitable affiliated publisher for dozens of companies in three competitive industries: Credit Cards, Cell Phones and Satellite TV.
One of the things he discovered, as he made his foray into affiliate programs, was that some very well established companies, such as American Express and DIRECTV, in the U.S., will gladly pay a commission of $40 - $50 U.S. for each successful transaction resulting from a link that originates with an affiliated publisher’s website.
Industry experts agree that this pay-for-performance concept started with Amazon.com, who in 1997 began compensating webmasters around the world for book sales by setting a cookie on each visitor’s browser that identified the associated publisher so that a commission could be paid if a sale were made.
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